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Beyond Satisfaction: The Secret to Crafting a Profitable Online Course That Will Change Lives, by Breanne Dyck
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Every day, inboxes the world ‘round are inundated with emails from authors, marketers, podcasters and bloggers all talking about one thing: online courses.
Email after email from every corner of the online world, extolling the virtues of getting into the online teaching game, exclaiming that online courses are the perfect solution for scaling and growing a business.
As the tidal wave of online courses gains speed and volume, simply having a course that satisfies customers is no longer good enough. If your business is to grow and thrive, you need to create transformational learning experiences that delight customers.
That’s where Beyond Satisfaction comes in.
In Beyond Satisfaction, you’ll discover the underlying principles of transformative learning. With extensive case studies and action steps, you’ll be able to easily apply the principles to your own courses and programs.
No longer will you have to wonder what it takes to create the transformational online course, workshop or program you’ve been dreaming of. With Beyond Satisfaction, you get a playbook for creating a course that truly gets results.
If you—or your customers—are getting jaded about the online course marketplace, this book is for you. If you’re just getting started with online training and want to create something remarkable, this is for you. If you want to maximize your impact and make a dent in the world, this book is for you.
It’s time to go Beyond Satisfaction.
- Sales Rank: #115049 in eBooks
- Published on: 2016-10-08
- Released on: 2016-10-08
- Format: Kindle eBook
Review
"Breanne always provides clear and specific help for customer experiences that exceeds what I could create on my own. She truly is a course design rockstar."
- Chris Guillebeau, NYT Bestselling Author, The $100 Startup
"Breanne's powerful blend of learning strategies and their application to the online marketplace has completely changed my business. If you're ready to build your next highly profitable online course, program or workshop but don't want to settle for less-than-transformational results, you need to read `Beyond Satisfaction'.''
- Tara Gentile, Creator of Quiet Power Strategy�
About the Author
As the founder of MNIB Consulting, Breanne Dyck helps online training businesses scale their impact, their team and their revenue. Her results-driven strategies blend operations management, business model development and learning & product strategy to create transformational learning experiences that customers can't stop talking about. Breanne regularly consults on flagship products and programs, CreativeLive courses, live events and workshops for thought-leaders and influencers including bestselling authors Chris Guillebeau, Tara Gentile and Natalie Sisson. When she's not writing, consulting with clients or speaking, you're likely to find Breanne with her nose in a business book, playing designer board games or building Lego.
Most helpful customer reviews
16 of 16 people found the following review helpful.
Beyond Satisfied!
By Melissa Dinwiddie
I’ve been offering online courses since 2010, and it seems like everyone and his brother has a book or a course on how to do this well. What could a short ebook teach me that I don’t already know?
A lot, it turns out! Breanne is not only an expert on adult learning, but she’s one of the savviest people I’ve ever come across when it comes to teaching as a *business*.
Have you noticed a trend in people being less inclined to spend money on online courses? Maybe you’re on a course-buying moratorium yourself, or maybe courses you used to sell with ease are getting harder to fill. Breanne has noticed this trend, too, and her book not only addresses it, it offers a long-term solution!
Her mission? To help you create the kinds of transformation in your customers/students that will keep them engaged (retention, anyone?), get them raving about you and referring their friends your way, and turn them into repeat buyers.
In a nutshell, Beyond Satisfaction breaks down:
• The key to creating impactful courses
• The three types of participants (and which ones to focus on)
• How to (accurately!) predict customer/student satisfaction
• Better ways to measure success than course completion rates
and
• How to gather data that will actually help you make your courses more effective
With this book and the AMAZING passel of resources she’s created and compiled on the extra Bonuses page on her site (just plop in your name and email and you get full access), you will be well equipped to create the kinds of customer experiences that will create great transformation and have your customers raving about you.
Excellent. I am beyond satisfied!
Bravo, Breanne! If you come out with another book I’ll buy it in a heartbeat!
11 of 11 people found the following review helpful.
Required reading for anyone teaching a course online
By Caelan Huntress
Breanne just gets it. So many people talk about Online Courses as this vague, magic bullet solution, leading to a lot of bad course creation. The only antidote to this plague is contained in the pages of this book.
What Breanne does in "Beyond Satisfaction" is identify the actual things that make a course matter to students: positive change. Her in-depth analysis of the types of people who get the most value from an online course is really illuminating. Instead of looking at your customers only as the people who purchase your course, she encourages us to think about the person who sees the course, knows it is perfect for them, and actually do the work to complete the course AND implement changes in their lives. Starting with that transformation in mind, Breanne coaches the reader on how to design their course in terms of our students' transformation.
I've been designing online courses for clients for years now, and Breanne is the one virtual mentor that I always study. Her work is practical, insightful, and deeper than anyone else dares to go in online education. She doesn't just teach you how to make a course you can sell, like so many watered-down teachers on the Internet today. She teaches you how to make the right course, for the right type of person.
10 of 10 people found the following review helpful.
Create REAL impact with your infoproducts and courses.
By Lacy Boggs
I received an advanced review copy of this book, and like everything Breanne puts out there, it is packed with incredible knowledge, wisdom, and actionable advice. As a business owner creating infoproducts online, Breanne is one of a small group of experts that I turn to every time I have a question. She has changed my business for the better, made me a better teacher, and allowed me to impact more lives and more businesses with my courses and products. Highly recommend this read for anyone looking to do more than the "minimum viable" whatever in the online space and truly create something with impact.
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